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At the recent signing ceremony, Peer Naubert, Managing Director of Bundesliga International GmbH, and VFF representatives solidified their commitment to strengthening youth development, coach education, and football management in Vietnam.  Naubert, reflecting on the memorable friendly match between Vietnam and Borussia Dortmund in 2022, expressed his admiration for Vietnamese football and pledged to facilitate more engagements with top German clubs.  He highlighted the successful Dortmund visit, which included a series of impactful activities, and acknowledged the valuable training opportunity for the Vietnamese women’s team in Germany. Naubert underscored Vietnam’s significance as a key market for the Bundesliga, emphasizing their ongoing initiatives to foster trade cooperation between Vietnamese and German football clubs.  Discussions are already underway to host Dortmund’s youth team in Hanoi for training camps and friendly matches, offering a unique cultural and f...

In recent years, Vietnam has emerged as a sought-after destination for internationally acclaimed musicians to include in their tour itineraries. This trend presents a unique opportunity for the country’s tourism sector to create immersive experiences that seamlessly blend music with the rich local culture and cuisine, captivating visitors seeking extraordinary adventures. A Magnet for Renowned Artists Irish pop icon and Westlife band member Kian Egan mesmerizes the audience in Hanoi towards the end of 2024. Source: VOV As per Future Market Insights, the global music tourism market is projected to touch a staggering US$11.3 billion by 2032. Vietnam has successfully hosted several international concerts in recent times. In October 2024, the band “Arrival From Sweden” embarked on “The Music of ABBA” tour, enchanting audiences across Ho Chi Minh City, Danang, Ninh Binh, and Hanoi . Vietnam’s allure as a concert destination for global superstars is not a new phenomenon. In...