Vietnam’s Flourishing Festival Tourism Industry
One example is the Tuyen Citadel Festival, which has made Tuyen Quang province a popular tourist destination during the mid-autumn festival. The festival is known for its giant lanterns and has set several Vietnam Guinness records. Moving to the central region, Thua Thien – Hue province’s city of Hue is dubbed the city of festivals with over 500 royal, traditional, and religious festivals. The city has successfully organized the Hue Festival and Traditional Craft Festival, which have helped promote the region’s cultural heritage and showcase its local identity to the world. Da Nang city has capitalized on the International Fireworks Festival, which has become a prominent festival brand. The city hosted over 63,000 tourists, including 19,000 foreigners, during the final night of the 2023 event. Hoi An ancient town in Quang Nam province, Vietnam’s leading tourist destination, celebrates the Full Moon Festival, recognized as a national intangible heritage item. The festival is a post-h